Projects

User Experience Design | Web Design

Websites

Apps

Logos

WebSites

Luke Smyth Fitness

lsfitness.ie

For this project, I collaborated with Luke Smyth, a strength and endurance coach, to develop his website and brand identity. Working through WebHero, I designed his site using WordPress, incorporating best practices for performance and user experience. The copy was provided by WebHero’s professional copywriters, and I ensured the content was presented in a clear, engaging format. SEO optimisation was a key focus, utilising tools like Yoast to ensure the website ranked well on search engines.

WebSites

ArrayPatch

array-patch.com

ArrayPatch is a pharmaceutical startup founded by my father, and I was excited to help establish the business's online presence. The goal was to create a simple yet effective landing page to introduce the company and its services. Built on WordPress, the website was designed for minimalism, while maintaining an emphasis on SEO to ensure visibility in the pharma sector. The design keeps user interaction smooth and direct, perfect for a business that only required a brief digital introduction.

WebSites

The Savvy Traveller

thesavvytraveller.com

Currently in development, The Savvy Traveller is a comprehensive redesign of an outdated travel website (thesavvytraveler.com). This project has been a rewarding challenge as I’m revamping the entire structure in collaboration with WebHero’s copywriters. By streamlining the user journey, enhancing SEO, and incorporating a modern, responsive design, I’m aiming to significantly boost the site’s search rankings. While the full site is still in production, the homepage already reflects the fresh direction we are taking, with mobile responsiveness on the way. This is one of my favourite designs to date.

APPS

EcoCart

EcoCart is a project aimed at promoting eco-friendly habits through technology. Working as part of a team, we developed this app to help users track their food choices and receive sustainable recommendations. I played a crucial role in building the app prototype using Figma and XCode, and contributed to the research and UX design. The app’s goal is to raise awareness around energy consumption and drive sustainable behaviour, showcasing my ability to create meaningful solutions that combine user experience with environmental responsibility.

APPS

AcSOS

AcSOS was developed with the safety of minority groups in mind, addressing the growing concerns surrounding online hate and real-world harassment. The app allows users to send distress signals, complete with live location tracking, to their emergency contacts in dangerous situations. Through intuitive design and easy-to-use features, users can activate and deactivate safety modes, keeping their loved ones informed in real time. This project highlighted my ability to create practical, life-saving applications that prioritise user safety and interaction design.

APPS

Soap Opera

Soap Opera takes a fun, eco-conscious approach to managing water usage in the shower. The app generates a custom shower playlist based on the user’s chosen activities (e.g., shampoo, conditioner, body wash) and connects to their preferred music streaming service. Once the playlist ends, the user knows it’s time to finish their shower, helping conserve water. Created through Figma, this app allowed me to merge sustainability with entertainment, all while applying user-centred design principles to create an enjoyable and purposeful experience.

Logos

I take great pride in my logo design work, where I strive to blend creativity with precision to tell a brand’s story in a single visual. Each logo is custom-designed to capture the essence of the brand and ensure consistency across digital and print mediums. Below are a few logos I’ve created:

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